As a family-owned business with its roots in forestry, STIHL feels a special responsibility to people and nature. The “Bound to Earth” concept emphasizes the modern individual’s need to connect to the environment; to explore his / her adventurous spirit. “Bound to Earth” is about feeling unbeatable, conquering nature and still bowing to its forces. The concept translates into the hybrid grunge-modern style of the booklet. The double exposure treatment of the photos and the orange overlay want to communicate a sense of nostalgia and introspection.
My work: Concept, Layout, Photo-treatment, Typography
My tools: Photoshop, InDesign, FotoSketcher
My tools: Photoshop, InDesign, FotoSketcher
